Making their Happy Meal debut in 2002, Madame Alexander Dollls Quickly became one of the most popular Happy Meal toys of all time- earning a spot on McDonald's top ten list of Happy Meal Toys and an award for Best Marketing Campaign. McDonalds and Madame Alexander worked closely to ensure the dolls were produced with special details in order to capture the charm of the full-sized dolls which retail for more than $50. Standing 4 3/4" tall, each special character doll features moveable parts, sleep eyes that open and close, each has wrist tag that identify's each dolls authenticity.