This book is about to change your life. It’s going to change the way you think about corporate structures. It’s going to change the way you look at the world around you. It is going to make you powerful. This is a book that you SHOULDN’T BE READING. That’s what Corporate America thinks, anyways. You have found the remedy for a poison that you’re going to find yourself immune to now. Advertising schemes are the poison. The poison isn’t designed to kill you. This poison creates an itch, just underneath the skin. It’s designed to make you unhappy with what you have, make you think you’re missing out on something… turn your thought process inside out. Well, look around you – think about the way the world was just 50 years ago. 50 years ago, a columnist wrote something very interesting about our spending habits – he said, “It is estimated that a century ago the average man had 72 wants, of which 16 were regarded as necessities. Today, the average man is estimated to have 474 wants, 94 of which are regarded as necessities. A century ago, 200 articles were urged upon the average man by salesmanship—but today there are 32,000 articles which require sales resistance. Man’s necessities are few… his wants, infinite.” That was written in 1956. Now take a moment and think about how much has changed in the last 50 years… Do you regard a cell phone as a necessity? How about a television?

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