"Finally Achieve The Well Deserved Local Search Engine Listings That Your Clients Crave!"
Google’s New Local Search SERP
First Signs
On July 3, 2010 Linda Buquet of Catalyst eMarketing saw something
new in the way Google displayed local search results in its SERPs.
After seeing it, Buquet immediately sent Mike Blumenthal emails
regarding her find which included this screenshot…
Following are Buquet’s notes from her emails:
Search term: Dentist Chicago (FYI I am using FF) Double checked
and it’s not some weird caching error because other dentist/city
searches come up the old way.
In case I’m only seeing it on my datacenter and you are seeing
something different, I’m attaching screenshots.
1. The Places listings are BIGGER and look like the organic
results except they have a map pin.
2. As you scroll down the MAP scrolls with you. So even
when you are at bottom of page in the organic listings
the map moves down and shows on right.
3. ONLY 7 (purely) organic listings show and in this instance
most are directories or assn. Only 2 are Dentists.
4. To get on the top TWO screens you need to be in local.
Most of the organic are 2 screens BELOW the fold.
5. Reviews are more prominent.
6. Link to Place Page is marked as such, instead of just
“More Info†which means better branding and name
recognition for Google Places.
7. It’s pulling meta description from the site – just like
organic.
8. PLUS it adds some snippets from reviews on the Place
page. So best of both worlds and BIGGER!
Blumenthal added that the results also included links to review sites
that Google is receiving from, as well as more information about some
(but not all) of the businesses. He also noted that when Local shows at
the top of the page, only 3 local results were showing above the fold
making positions 4 through 7 much less valuable real estate than they
currently are.
To make Blumenthal’s last point clearer, below is the screenshot of
how Google used to display local search/business results in the
organic results.
As you can very well see, the old layout (which is now popularly
referred to as the “7-packâ€) is really compact and appears in a form
very much like a widget of sorts.
And since the results are tightly packed, being below or above the fold
is not really much of a concern.
Blumenthal also added that in the results above the fold, information
from the website’s meta description tag were included with the listing.
This information was absent from those below the fold as you can see
in the screenshot below (courtesy of Linda Buquet).
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