The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.
Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
84% of buyers would recommend this product to a friend
72% of buyers would buy this product again
92% of buyers experienced acceptable delivery time
92% of buyers said this product arrived in the described condition
This product exceeds expectations! Well-written, professionally presented and filled with great information. A recommended resource!
Reviewed January 23, 2013
Can not answer at this time as i haven't had time to review.
Reviewed January 6, 2013
Good addition to the learning curve but with 507 pages of fairly drab material it requires determination to stick with it to the end.
Reviewed May 8, 2012
Excellent! I will be spending a lot of time reading this great twitter guide! Already I feel more confident about my marketing on twitter. Thanks a lot!
Reviewed March 18, 2012
I have not received this product. I am question the stability of this program.
Reviewed February 28, 2012
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