AN ARTICLE MARKETING COURSE - 217 PAGES OF STEP BY STEP THINGS TO DO TO ACCOMPLISH YOUR GOAL
Overview
There are dozens of methods to advertise your website.
Most don't work.
The one method that has been proven to work consistently
is an approach focused on retaining existing customers while
cultivating new ones by using the search engines and great
content. There are several ways to do this.
Newsletters. Newsletters keep your website fresh in your
customer's minds. Before the Internet, direct mail was the
only way to consistently remind your customers that you're
around and to let them know about sales and specials.
Now
emailed newsletters that customers sign up to receive are
cheap to compile and send, and are a proven way to keep
your customers coming back.
Fresh Content. If you consistently have fresh quality
content on your website, your customers will get into the
habit of returning. In addition, new customers finding great
content on your site are more likely to sign up for your
newsletter, and you can use your newsletter to gradually
convert browsers into customers.
Search Engine Results. Research has shown that most
new customers to an online business are generated by
search engines; and most search engine business comes
from the first two or three pages of the search results on a
keyword.
By optimizing your site and its content to
maximize your placement on search engines, you also
maximize your new customer pool. It can be the virtual
visibility equivalent of moving from a shed in the back of
your house to a glossy storefront on a major street.
The single key to all these approaches is great fresh articles,
optimized for your website. The problem? Most web
businesspeople don't have the time to write tons of articles
for their websites. The solution: private-label rights articles.
Niche Marketing with Great Articles
One of the most magnificent qualities of the Internet is that,
by bringing the world close together, it enables people who
fill one tiny corner of interest to come together, marketing
to each other, sharing ideas, and growing as a niche
community.
For instance, consider antique marble collecting.
I don't know many people who collect antique marbles. But
if I do a search online, I can find dozens of sites that
specialize in it, many with excellent information on their
sites, places to trade and sell my antique marbles, and tools
with which to make my own marbles.
How can you leverage the enormous power of niche
marketing?
The best way is by providing your web site with great
content focused directly at these niche markets. Instead of
selling to the masses who are interested in Bono and Coca-cola,
sell to those who are hungry for information and
resources concerning their special interest.
In order to do this, you must identify yourself as an expert
in the field you're targeting.
Becoming A Guru
Gurus are the wise men who sit on the mountains,
dispensing advice. You don't have to sit on a mountain but
you do need to dispense advice if you're going to be a guru.
This means you should know what you're talking about.
Online, degrees and education don't mean as much as the
information you can prove you have. The way you prove
your knowledge online is by supplying your website, whether
it's a sales website or a networking one, with great, original,
valuable content.
This is great news for anyone who writes well. Despite its
promotion as a great image-based medium, the Internet is
primarily a text-based medium.
It delivers pictures, music,
and video very well indeed, but most information today is
contained in text, and the search engines that catalog your
website deal in text as well (even the image-based search
engines focus on the titles and descriptive text you assign to
your pictures and video).
But what if you know your niche market, but don't write
well? There's a solution for that too. You can purchase
content others have written for you, or you can have content
custom-written for your niche market.
Grab Your Copy For Only . . . $2.94 I know you will get something from this well written eBook!
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