TABLE OF CONTENTS
Chapter 1: What Is Copywriting?.......................................................................6
Chapter 2: Making Copywriting Speak To the Customer..............................10
Speak to Your Customers via Web Copy........................................................10
Chapter 3: The Art of Keeping It Simple in Copywriting...............................13
Keep Your Web Copy Simple..........................................................................13
Chapter 4: Copywriting for the Online Reader...............................................17
Chapter 5: Two Essential Tools You Need When Copywriting.....................21
Tools of the Trade for the Copywriter..............................................................21
Chapter 6: The Importance of Copywriting to the Selling & Marketing Industry..............................................................................................................24
Critical Web Copywriting Exposed!.................................................................24
Recommended Resources...............................................................................28
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