TABLE OF CONTENTS
Chapter 7: Starting with the Headline...............................................................6
The Extreme Importance of a Headline in Copywriting.....................................6
Chapter 8: Making a Hook with Your Sub Headline.........................................9
Pump Up Your Copywriting with Sub Headlines................................................9
Chapter 9: Starting the Copy's Paragraph......................................................12
Crafting a Winning Starting Paragraph for Copywriting...................................12
Chapter 10: Instilling Benefits for Your Prospect..........................................15
Getting the Most Out Of Using Bullet Points in Copywriting............................15
Chapter 11: Writing Your Guarantee Statement.............................................18
The Value of a Guarantee in Copywriting........................................................18
Chapter 12: Closing in for the Sale.................................................................22
Writing a Killer Copywriting Closing.................................................................22
Chapter 13: Enforcing your Copy with a P.S..................................................26
Recommended Resources...............................................................................29
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