What Is Facebook?
Facebook is a social networking site.
It is an online
gathering place for people to connect with friends and
family. At one time it was only available to a select
number of college students, but has since been
opened to anyone above the age of 13 with a valid
email address. Facebook allows people to easily
collect and share information on a large scale.
Why Do You Care About
Facebook?
You should care because Facebook has over half a billion members and
that number continues to grow.
Facebook also gets a ridiculous amount of web traffic. Although there is
some argument, most people have Facebook ranking in the top 3 of all
websites online. Some people claim Google is the only site used more,
and some argue Facebook has outdistanced Google. Alexa.com has
Facebook ranked 2nd, right behind Google:
Regardless of where it officially lands, the fact is, it is a highly used website.
Having approached businesses in the past, I was surprised that they were
so wary of Facebook.
Many businesses claimed their customers simply
weren't on Facebook. Your customers not on Facebook? No way.
The below chart is based on stats released by Facebook Social Ads
system.
These are just the US numbers. Keep in mind the 2011 numbers are
bound to grow as the year progresses. By looking at the chart you will
notice a couple of things:
Firstly, no matter what age demographic you are targeting, it is well
represented with tens of millions of people. Secondly, the older age
groups are actually some of the fastest growing demographics on the site.
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