CONTENTS
Introduction: What is Affiliate Marketing?............................................................. 4
Why You Should Be Doing Affiliate Marketing ....................................................... 5
Tool 1: Popular Internet Marketing Methods......................................................... 6
Pay Per Click (PPC) ................................................................................................. 6
Article Marketing ................................................................................................... 8
Search Engine Optimization (SEO).......................................................................... 9
CPA Marketing ..................................................................................................... 10
Marketing Information Products.......................................................................... 11
Social Networking ................................................................................................ 12
Tool #2: Finding And Registering A Domain Name ............................................... 12
Domain Name Checklist ....................................................................................... 12
Registering Your Domain Name ........................................................................... 13
Tool #3: Setting Up A Hosting Account................................................................. 14
Why You Need A Website For Affiliate Marketing................................................ 14
Choosing A Website Host ..................................................................................... 15
Configuring Your Domain Name........................................................................... 16
Understanding cPanel .......................................................................................... 16
Understanding FTP............................................................................................... 16
Tool #4: Basic HTML Skills .................................................................................... 17
Getting Started With A HTML Editor .................................................................... 17
Creating A Basic Page........................................................................................... 17
Adding A Link And Anchor Text ............................................................................ 18
Adding Images...................................................................................................... 18
Understanding Meta Tags .................................................................................... 19
Tool 5: Developing a Marketing Mindset ............................................................. 20
The Newbie Pitfalls .............................................................................................. 21
The Importance Of Setting Goals ......................................................................... 21
Networking Online ............................................................................................... 22
Rinse And Repeat ................................................................................................. 22
Conclusion............................................................................................................ 23
Resources............................................................................................................. 24
INTRODUCTION: WHAT IS AFFILIATE MARKETING?
After creating multiple video series, it occurred to me that many people just starting
out struggle with learning the core concepts, because many courses take that
knowledge for granted.
This series will give you a great background and “start
off†point, as it will give you a main understanding as well as introduce the most
popular concepts. It is my hope that after viewing this series, you will race off to learn
more about it! Let’s go ahead and start at the beginning, with a discussion of what
affiliate marketing is.
Wikipedia defines affiliate marketing as “A method of promoting web businesses
where an affiliate is rewarded for every sale through their effortsâ€. Now the good
news is that just about anything that you can find on the internet, has an opportunity
for affiliate marketing.
Let’s say, for example, that I have a website that I created to simply share some tidbits
about dog training.
I started it just for fun and over time have built up quite a nice little
site. There are people coming there every day because they want to learn more about
dog training.
How great would it be if I could advertise a product to them, simply by
creating a basic ad, and every time a visitor clicked on the ad, and made a purchase
through my link, I would get credited for the sale!
Initially I dismissed the concept of affiliate marketing. I think it was because I didn’t
feel like going through all of the trouble of selling something when I was only going to
get like a 5% commission on the sale. Boy, was I wrong!
It is not uncommon to find affiliate products where you will get to keep over 50% of
the sale!
Take, for example, that dog website I shared with you.
There is a dog training program
on clickbank that pays you 75% of each sale that you make. This means that if a
customer buys a product that costs $40, you would get $30 of that. Isn’t that
incredible?
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