The Ultimate IM Dictionary A A/B TESTING - The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario 'A' is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B' is created by changing the defined aspects. Subsequently, the market response from 'A' will be compared to that of 'B'. ABOVE THE FOLD - The section of a Web page that is visible without scrolling. Ads placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page. AD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business. AD COPY- The actual text in an advertisement that aims to get your prospective customer’s attention and get you more clicks and sales. AD SPACE- The space on a Web page available for advertisements. Ad space is now a major factor for sites that are dependent on advertising revenues. One of the challenges of Web design is to use ad space in a way that delivers for advertisers without alienating visitors. AD TRACKER- A tool or software that you can use to track and measure the ROI (Return On Investment) of your marketing methods including links, pay-per-click campaigns, autoresponders, affiliates, popups, banners, salescopy, articles, reports, ebooks, and even offline ads. Here’s an example: http://www.linktrackr.com/ ADSENSE - A program by Google that you can use to add advertisements to your websites and make money when visitors to your websites click on the posted advertisements. Sign up at http://www.google.com/adsense Here’s a guide for you to master Google Adsense: http://www.adsense100kblueprint.com/ ADVERTISERS - People or businesses that place advertisements on publishers’ sites to promote their product or service with the intention to get sales or visits. ADWORDS - A pay-per-click advertising program by Google that you can use to advertise your website and products, and only pay when your advertisement is clicked on. Sign up at http://adwords.google.com AFFILIATE- Someone who gets paid a commission or reward for referring a paying customer to a merchant's site. AFFILIATE MARKETING- A marketing strategy which involves revenue sharing between online advertisers/merchants and online publishers/salespeople. Compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model. Affiliate merchants are the advertisers/merchants who want to sell their products. Affiliates are the publishers/salespeople who market or promote the products of the affiliate merchants through various methods. Some examples of affiliate merchants include: Amazon.com Clickbank.com Commission Junction Here’s an excellent course on Affiliate Marketing: http://www.unstoppableaffiliate.com/ AFFILIATE SOFTWARE- A software that provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links. Affiliate merchants use affiliate software to handle transaction tracking and reporting. These software costs range from free and almost-free scripts to expensive software packages. ALEXA- A website that rates other websites on the Internet based on their popularity. Available at www.Alexa.com ALT TEXT- A HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed. ANONYMOUS FTP- An option in FTP that allows users to download files without having to establish an account. Anonymous FTP, sometime shortened to Anon FTP, is often used for large files of public archives. Apache- An open source web server software. Apache is found primarily on Unix-based operating systems, but is also available for Windows and other platforms. ARTICLE MARKETING- A type of advertising whereby you submit articles to article directories and include your resource box, so that you can generate free traffic to your website and increase your site’s page rank. Some of the top article directories include Ezine Articles & Go Articles. Here’s an excellent article marketing software: http://www.article-rewriter.info/index_cb.php AUTORESPONDER- A program that automatically responds via email to people who sign up for your newsletters, ecourses, ezine etc. You can also pre-set the program with several email messages to be sent to your subscribers at predetermined time. An example of a powerful and reliable autoresponder service is Aweber which can be found at http://www.aweber.com Grab Your Copy For Only . . . $9.95

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