One of the more popular tools that is currently making waves in the advertising arena over the internet is the banner ads tool. The banner ads are a new form of advertising that has proven its worth in terms of its capability in reaching the masses effectively. Although banner ads are an ideal form of advertising platforms for the internet marketing arena there should be some serious thought put into the exercise of designing these ads. Visibility and quality are something that should get consideration in making a copy that would be both attractive and attention grabbing. In this book, you will learn: Banner ad basics Choose a great punch line Make sure you have great copy Use attention words like free and new Including logos and urls And much more! It's time to get moving toward developing success in your banner ads!