By: Jack Griffin, 416 Pages, Paperback.
This indispensable tool kit contains literally hundreds of ready-to-use models of effective and affordable communications, covering all the principal media--personal letters, direct mail, telephone solicitations, and customer service, print ads, press releases, and radio and TV spots. Covers every aspect of the selling cycle--before, during, and after the sale.
The Do-It-Yourself Business Promotions Kit is an essential guide for creating all types of small business advertising - whether you're working on a shoestring budget or one worth several thousands of dollars.
