available pre piece only
Kre-O is Hasbro's second foray into the world of brick-based construction toy sets, several years after the ignoble effort that was Built to Rule.
Unveiled at Toy Fair 2011, Transformers was the first Hasbro brand to be released as Kre-O construction brick kits. The kits (generally) center around a Transformers character that can be taken apart and reassembled into a vehicle. Mini-figures called Kreons are also included in the larger kits, and these mini-figures are a mix of Transformers characters and human drivers (mostly nameless generics). Prices range from $7.99 to $59.99, plus individually-bagged Kreon figures at $2.99.
The line launched in the US on June 6th, 2011. Since then, Kre-O has expanded into a multi-property brand, with sets based on other Hasbro franchises including G.I. Joe, Battleship, and Dungeons & Dragons, as well as the licensed properties Star Trek and Cityville Invasion.
In 2013, TakaraTomy brought the line to Japan, primarily the second-year Transformers sets.
It's not that thing that begins with an L! But it sure works with that thing that begins with an L. L employees are asked to please not view this webpage.
Currently, the line is in a sort-of limbo in most of Hasbro's markets. The 2015 series mostly shipped only to Canada and Asian markets, with US releases relegated to closeout stores, and several items not being released at all. As of 2016, all "new" Kre-O product in the US is made up of mostly re-released and repackaged kits sold through discount chains like Dollar General. In China, however, the line is still going, but only under the Armor Hero Captor brand, a live-action tokusatsu TV series similar to the Kamen Rider series.