There are hundreds of social networking sites in cyberspace and you can become a member in any of them. Is it a fad? A lot of people say this is not so because it is the best way right now to connect people with the same or similar interests regardless of your age and gender. Connecting people is achieved by putting yourself out there. This means creating an account and telling a little bit about yourself which is like introducing yourself in front of the class. With other features like blogging tools, uploading photos, videos and music, joining forums and writing comments, you get to personalize it and tell people more about who you are which is something that a lot of people appreciate. But perhaps another reason why social networking sites are so popular and have thousands of members is the fact that it is free. You can post just about anything online as long as it is not pornographic although some social networking sites allow that. It is also very popular among entrepreneurs because they are able to use it to promote their business. Although there are other means to do that, why pay for it when you can advertise for free while you are a member. To stress that point, one study shows that 41% of the members of a certain social networking site are IT professionals. These individuals use it to gain business contacts and gain knowledge about technology. It is very similar to how retailers want to expand markets. They no longer have to go door to door to make a sale but other means to get similar results. A good example is someone who joins a networking site, joins a discussion, sees an opportunity and then takes it. If that member was able to provide quality service, other people will be interested in availing the same products or services as well. Recruiters have also found better uses for the social networks because it enables them to find the right people whenever there is a job opening. Instead of waiting for an applicant to send their resume after posting an ad in the print publication, they can get referrals of people who are qualified to take on the job without spending any money. There are some who say that the popularity of social networks will eventually kill web searching. But experts in the industry say that this is not possible because Google which happens to be one of the biggest search engines around and has market capitalization bigger than that General Motors or Ford will not allow that to happen. While there may be new features in these social networks in the future, people will still have to use search engines when they need information. Social networking sites are here to stay because aside from maintaining contacts with existing friends and making new ones, there are other things that members can do with it. It just takes someone to think out of the box to find some better use for it which will be welcomed by the public. It also shows that the creativeness of one person gives forth to new ideas. Without this technology, we won’t have the ability to improve and come up with better solutions.

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