The phrase â€œCPAâ€ sounds about as exciting and attention-grabbing as accounting terms would sound to a quilting enthusiast. Itâ€™s usually rattled off in this acronym form, and the assumption seems to be that youâ€™ll know
what it is.
Acronyms (short forms based on initials of words in titles) intimidate people, so many new internet marketers tend to ignore or gloss over this marketing method â€“ but â€œCPAâ€ simply means â€œCost Per Actionâ€ or â€œCost Per
Cost Per Action means that your reader just has to take a specific action (E.G. input a valid email address, click on a link, request a free sample, etc.)
Cost Per Acquisition means that your reader actually has to buy the product or subscription.
Websites dryly talking about CPA can hardly compete
with â€œMake a six figure income with no work â€“ 1 week from now!â€ in
excitement factor. But whether youâ€™re choosing to focus on Cost Per Action
or Cost Per Acquisition, CPA marketing has one common denominator: It is a
form of advertising generated by a third party in which you are paid
for hosting or promoting that partyâ€™s ad or link, based strictly on
actions your readers take.Learn All!