Now You Can Jump On The "Going Green Train" Here Are The Secrets to Opening Up Your Business To A Whole New Eco Friendly Niche Market
What is ecological niche marketing?
Simple. Consider the fact that most consumers are savvy enough now to realize they have a "vote" with everything they purchase. When a customer makes a conscious decision to exchange money for a good or service, he or she is validating the importance of that good or service. This means that customers put a lot of emphasis on choosing products that they believe in on an ethical level.
On one level, this might mean, say, avoiding clothing stitched by child laborers. For another consumer, the tipping point might be the way the company treats the environment in their design, testing, and production processes. These customers are among the most savvy out there – and they’re also the ones with plenty of cash and who are willing to spend top dollar for goods that are worth their salt.
Sure – this isn’t the majority of the population – but it CAN represent a wide swath of YOUR new potential customer base.
Businesses that can harness that belief – that attacking ethics-based consumers works – stand to profit heavily.
No matter what you’ve been doing in the land of traditional marketing up to this point, harnessing the power of niche ecological marketing can truly propel your business to the next level.
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