Show Up on Every Search Result by Formulating an Effective Marketing Plan Did you know that in 2000, the Internet was used by 360,985,492 people worldwide? Now, the Internet usage is 1.7 billion, which is 25% of the earth’s population, and this number is constantly growing! Google sees 31 billion searches every month! You can show up on these search results very easily if you have a strong marketing plan and an efficient team to execute it! Do you know the many benefits of formulating a comprehensive marketing plan? Contents Introduction .................................................................................................. 3 Chapter 1 --- Getting Started ............................................................................ 4 Overview ..................................................................................................... 4 Set Goals ...................................................................................................... 5 Know Your Product.......................................................................................... 5 Chapter 2 --- Review the Business ...................................................................... 6 Getting the Product to Market ......................................................................... 7 Know Your Competition & Your Consumer .......................................................... 8 Chapter 3 --- Do Comparative Studies ............................................................... 8 Look at more than One Year ........................................................................... 9 Chapter 4 --- Research Methods ...................................................................... 10 Primary Research ........................................................................................ 10 Secondary Research ..................................................................................... 11 Chapter 5 --- Writing the Business Review ......................................................... 12 What is Good? What is Bad? ............................................................................ 12 Is Your Company Working Together? ................................................................. 12 How Will Your Company Market? ...................................................................... 13 Where is Your Business Going? ......................................................................... 13 Chapter 6 --- Check Your Product and the Market ................................................. 14 Identify Company Goals.................................................................................. 14 Your Company ............................................................................................. 14 Company Organization .................................................................................. 15 Sales Data and Trends ................................................................................... 15 Chapter 7 --- Consumer Trends......................................................................... 17 Consumer Activity ........................................................................................ 17 Population Factors ........................................................................................ 17 Regional Factors ........................................................................................... 17 Technological Factors .................................................................................... 18 Media Factors .............................................................................................. 18 Chapter 8 --- Distribution ............................................................................... 19 Retail Trends .............................................................................................. 19 Distribution and Geography ............................................................................ 20 Chapter 9 --- Marketing and Pricing .................................................................. 21 Pricing the Product ...................................................................................... 21 Is Your Product Elastic? ................................................................................. 21 Chapter 10 --- Know Your Competition .............................................................. 22 Key Information .......................................................................................... 22 Marketing Analysis ....................................................................................... 23 Chapter 11 --- Moving Forward ........................................................................ 23 Sales Objectives........................................................................................... 24 Influences on Sales Objectives ........................................................................ 25 Chapter 12 --- Defining Your Market ................................................................. 27 Identify Your Target Demographic .................................................................. 27 Separate Your Target Markets ...................................................................... 27 Main Target Market ................................................................................... 28 Secondary Markets..................................................................................... 28 Further Segmentation ................................................................................. 28 Know the Demand ...................................................................................... 29 Chapter 13 --- Positioning Your Product............................................................ 30 What Positioning Means................................................................................. 30 Is Positioning Important?................................................................................ 30 Chapter 14 --- Marketing Strategy ..................................................................... 32 Competition Strategy ..................................................................................... 32 Product Strategy .......................................................................................... 33 Packaging Strategy ......................................................................................... 33 Pricing Strategy ............................................................................................. 34 Advertising Strategy ........................................................................................ 34 Chapter 15 --- The Importance of Naming and Packaging .......................................... 35 Naming ......................................................................................................... 35 Packaging ...................................................................................................... 36 Chapter 16 --- Putting the Plan into Action ............................................................. 37 Making the Implementation of Your Plan a Success .................................................. 37 Stay on Top of the Plan ..................................................................................... 38 Chapter 17 --- Evaluation ................................................................................... 38 General Evaluation ........................................................................................... 38 Comparing Sales ............................................................................................... 39 More Research ................................................................................................. 39 Follow the Plan ................................................................................................ 40 This book will be the mantra to your online success! 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