If you have a really good pre-launch, you can basically just put up an order button and people will buy it and you don’t need good sales copy. But during the planning stages, plan how you can somehow provide value to everybody out there in your target market. Some kind of value or content to get attention. You can give away free reports, free books, movies, audios, all kinds of stuff. But it has to be good stuff. You can’t just give away a free report that’s 5 pages long and is a sales page for your product, that’s no good. You’ve got to give actual content. That was one thing we did during the planning. We thought, how can we give away free content, we made a free report that we released, we made preview movies. Simon made some really cool videos about what you could do with the software. I think that was the big factor in a lot of people’s decisions, because they saw these videos and it had the wow factor. And the goal of that was to show people what it could do. The goal of the mastermind series audios releasing them as a tips series was not so much to get the image of buying an audio series, but more the mindset. We didn’t want people who were not entrepreneurs to buy MME 3. We wanted serious people who were going to buy it and use it for their businesses. Use the product for their businesses and actually be serious about it. We wanted to help people with their mindset. All the customers got the entire 10 volume set. Each audio was 1-2 hours long. And it’s just solid content. There’s no selling at all in those audios, it’s solid content for people to listen to. And on top of that, we even had videos made to show people, step by step how to resell them. We basically put together different parts of the package, because you can give somebody the so called keys to the "Ferrari" but if they don’t have their license they’re going to crash. So we gave people the software to build the business and the mindset to make things work. That was the goal of the mastermind series. We also gave them some other products like jv zone, member to member offer zone, and other services. Everything had a purpose. A lot of people didn’t see it all come together like we did, but everything did actually have a purpose. So when you’re planning, make sure everything has a purpose, make sure there’s a reason why you’re doing things. Make sure you understand your market and try to provide as much free content as you can during your pre-launch to get attention. Basically, make products that you can sell for 10 dollars, 50 dollars, 100 dollars or more and give them away. People are going to be thinking wow this is cool, this guy is giving me this for free. Wow I can’t wait to see what he’s selling. I think that’s really important. Also, while you’re planning, you have to be in constant communication with people like your affiliates and your jv partners. You could hire an affiliate manager if you want, but when working with jv partners, I like to do that personally. It’s important to build that relationship. I sit down and write personal emails and email them individually. I don’t want to have somebody else mail or email jv partners, I think its kind of cold. So keep in contact with your warm contacts, with all your partners involved. I did that for several months during the MME 3 pre-launch. All of our top producers on the launch were people we have good working relationships with. And we’re in constant contact with them. We talk on Skype, MSN, email back and forth, things like that. So it’s really important to plan your launch strategy. Is it going to be just you, or are you going to have partners help you launch it? If you have a list of a million people, I guess you can launch your product alone. Even if you have ten thousand people on your list, you can just launch your product yourself, if you want to, as long as your list is responsive. But if you involve partners, you can do much more and cover more ground. There’s so many more areas you can reach. Start getting word of mouth, people talking about you, and that's another key. You’ve got to manage all that and make sure you’re very open with your partners. Show them your products, give them full access, tell them what you’re doing, tell them exactly what’s going on. Don’t blow smoke or hype things up. Be very straight with your partners, because they understand business. They’re not just part of the herd. Work with them one on one. You also have to decide on the software your going to use to run your business. Who's going to write your copy? Where are you going to market? There’s a lot of things you have to decide, depending on your product. Basically like Simon said, it’s good if you have someone to talk to about it in the planning stages, because if you’re by yourself, its really hard. You can do it, but its a lot easier if you’re talking with other people. So I suggest trying to find somebody to work with on it or if you do it by yourself, try asking other people for their opinion as you’re going along. And when you’re finished, ask their opinion again. There are a lot of things involved in the planning stages. You’ve got to plan the building of your product, the development, the marketing, the pre-launch, everything. You've got to plan. Every product is different, so I’m just telling you what we did for ours. But you can apply this same strategy in any market. Plan how to build it, plan how to launch it, plan on giving away free content during the pre-launch, that kind of thing. Hopefully anybody can have a successful launch doing that.

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