"How To Write Irresistible, Persuasive and Engaging Sales Copy So You Can Get More Leads and Make More Sales For Your Products & Services..." You'll Discover How To Easily Write Your Own Salesletters, Opt-in Pages and Ads That Sell! Introducing...The Ultimate Copywriting Handbook In this special ebook, you'll develop a robust, powerful set of copywriting strategies. It will not only show you how to improve your writing and your sales skills, but also give you a step-by-step, 30-day outline that you can use to guide you through the process. Here's the 'Table of Contents' of this ebook and what you'll discover: Table of Contents Introduction ....................................................................................................... 5 Basic Skills ........................................................................................................ 6 How to Improve Your Writing Skills ...................................................................... 6 Good Grammar is the Minimum ........................................................................... 6 Style Trumps Grammar ....................................................................................... 7 Writing for Your Target Audience ........................................................................ 10 Step #1: Research Your Audience ....................................................................... 11 Step #2: Write for Your Audience ........................................................................ 12 How to Sell Through Writing ................................................................................ 14 Writing Good Headlines ...................................................................................... 17 Why a Headline Can Make or Break a Sales Letter ............................................... 17 10 Different Techniques for Writing a Good Headline ............................................. 17 Good Headline Examples ..................................................................................... 19 Testing and Tracking ........................................................................................... 28 Step #1: Define Your Experiment Carefully ............................................................ 28 Step #2: Hold All Else Constant ............................................................................ 29 Step #3: Collect Large Samples ............................................................................ 29 Step #4: Make a Decision ..................................................................................... 29 Powerful Tricks for Boosting Conversion Rates ....................................................... 31 How to Use Bullet Points Correctly ......................................................................... 31 How to Use Sub-Headings ..................................................................................... 32 How to Correctly Use Bolding and Highlighting ......................................................... 34 Closing a Sale ....................................................................................................... 36 Retaining Reader Interest ....................................................................................... 36 Using Calls to Action Correctly ................................................................................ 38 Step #1: Tell The Reader Exactly What To Do ......................................................... 39 Step #2: Surround the Call to Action with Supporting Text ......................................... 39 Step #3: Make it Easy to Follow Your Call to Action ................................................. 40 The AIDA Method .................................................................................................. 42 Attention ............................................................................................................... 42 Interest ................................................................................................................. 43 Part #1: Introduce a Problem .................................................................................. 43 Part #2: Introduce a Solution to the Problem ............................................................ 44 Decision ................................................................................................................ 45 Action ................................................................................................................... 45 The 30-Day Copywriting Plan ................................................................................. 46 Week #1: Focus on Basic Skills & Market Research ................................................ 46 Week #2: Complete Two Sales Letters .................................................................. 46 Week #3: Make Changes & Compile a Swipe File ................................................... 47 Week #4: Polish Your Copy, Test, and Track .......................................................... 48 Week #5 and Beyond: Practice, Refine, Track, and Test ......................................... 49 Conclusion ........................................................................................................... 50 As you can see, this is quite a comprehensive guide on copywriting, and in just a few minutes from now, you'll be able to write irresistible copy, just simply invest in this special ebook where you'll discover exactly how to write effective and engaging sales copy for any purpose.

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