"Most people when they think of creating a business online, they think of creating a product, selling the product, and hope to make enough capital to finance their next product idea. This kind of thinking is short-term, and doesn't lend itself well to a long-term business venture..." INTRODUCTION Most people when they think of creating a business online, they think of creating a product, selling the product, and hope to make enough capital to finance their next product idea. This kind of thinking is short-term, and doesn't lend itself well to a long-term business venture. When you stop and think about a longer-term business model, whether online, off-line, or a mix of the two, you really need to think about the bigger picture. What's really needed is a method to capture leads, convert those leads into smalltime customers, and gradually build them towards customers that spend more with you in terms of three factors: frequency, monetary value, and recency. In terms of frequency, I think it is self evident that we want them to spend more money with our business on a more regular basis. In terms of monetary value we would like each transaction to be bigger, and have them spend more per transaction. When it comes down to recency, ideally it would be better if they purchased last week rather than five years ago. This makes them a fresher customer that's more likely to purchase again soon, promoting the other two qualities I just mentioned. There's also a fourth quality that's rarely discussed. We don't necessarily care how they buy from us, just that they do buy from us. However some channels of distribution are significantly cheaper than others. Ideally then, media, or the method you used to bring in the sale, becomes increasingly important. So how do you turn a single product to product mentality into a thriving long-term business? Well, to begin with, you need to have a viable business model. And part of that business model absolutely must include the "marketing funnel." This is where it comes into play.
2.99 USD InStock
TripleClicks is the home of 12,123,261 Members in 195 countries worldwide!

Create an account

NOTE! By submitting this registration, you are acknowledging that you have read and agree to the TripleClicks Privacy Policy.

Join FREE today

Account created

You're now a TripleClicks member! Now is a great time to get some TCredits, which are used to bid on Pricebenders auctions, play Eager Zebra games and more!

Continue to TripleClicks

Get some TCredits now!

What are TCredits? They're used for bidding in Pricebenders™ auctions, playing Eager Zebra™ games, downloading TC Music, listing stuff you no longer need for sale at TripleClicks, and more! Learn more about TCredits.

Billing Info

Payment Info

ORDER TCREDITS MAYBE LATER

50 TCredits are now in your account--ready for you to use! We've also dispatched a quick order confirmation email to you. Thank you!

CONTINUE TO TRIPLECLICKS
The requested item is no longer active.
Similar Items