CONTENT - THE CONTENT CREATION HANDBOOK - 70 TIPS CREATE IRRESTIBLE BLOG POSTS, ARTICLES, & EBOOKS
INTRODUCTION
If you’re a blogger, video marketer, internet marketer, or an information
product creator you’ve no doubt struggled with the question of content.
You can have the best ideas, but if you don’t know how to use that idea to
build quality content for a website, it probably won’t be successful. When it
comes to your website, every part is important.
Sure you want the right
font, color, design, etc. The most important part of your website, however,
is your content. Without quality content, your website cannot survive. It is
important to remember—Content is everything!
When you first start your
site, you give a great deal of time to picking out the perfect domain name.
There’s a reason you select a good domain name. It’s where your site
lives. If your website is your domain, then think of content as the king of
that domain. In other words…content rules!
Many start-up businesses, and even established business owners who've
decided it's time their business had a professional web presence, don't
know where to start when it comes to planning their website. There are so
many things to consider, and so many choices. Just getting the design and
layout of the website can be intimidating. Then you have to determine what
will be on the site. It can be mind-boggling.
Sometimes, by the time you get to the content portion of the site, your brain
is fried from trying to make the other decisions. When you begin to think
about the content, you’re probably asking yourself, “What do I write aboutâ€
or “Where do I start?†If so, you’ve come to the right place. You only have
one chance to make that first impression. If you take your content seriously
then your audience will too. You want your audience to visit your site over
and over again. If you provide quality content for them time and time again,
they will keep returning to your site.
Getting started is the most important step. If you know how to write, you
are already 95% of the way there. You don’t need to be an English major
to understand any of the tips in this book either. It is written in plain English
that everyone can understand.
Writing for the internet requires different skills to those covered in most
school writing lessons. If you’ve never been much of a writer, starting
writing as an adult may seem difficult. The upside of that is that as an adult
you have more experience, skills, and knowledge that you can share with
your readers.
This knowledge, skills and experience can be valuable to
you and to others. Writing an article, series of articles, or blog posts can be
an excellent way to share what you know and what you’ve experienced
with your audience.
While the writing you need for your site can be outsourced to professionals,
it is very possible, and definitely more personal, for you to do it yourself.
That’s what the tips in this book can help you do. Professional content
writers are exactly that, professional.
They take their jobs seriously. When
a professional writer has been provided with instructions from a client, they
read them carefully to get an understanding of what is required. The
problem with outsourcing to a professional is they don’t know what you
know or haven’t experienced the things that you have. They don’t know
how you feel. In other words, they don’t have your heart. They can write in
the way you instruct them, but they can’t write with your heart. They can
give information, but they can’t give a reader a sense of who you are. They
can’t share your personal experiences with the same passion you feel.
Writing your own content can also be a very rewarding experience. It can
help you make a personal connection with your readers. It gives them a
sense of who you are, because you will be sharing your knowledge,
thoughts, and feelings in everything you write. Writing content that
connects to your readers is what you want to do.
If you’ve never written anything for a website before, don’t worry. You’re
not alone. That’s why you’re reading this book. The information here will
help you create that quality content. For your convenience, the book is
sectioned into the four main content areas: articles, blog posts, ebooks,
and videos.
Together, there are 70 great tips to give your website the
“WOW†factor.
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