Table of Contents
The Nuts and Bolts .................................................................................... 6
My Facebook Marketing Plan ................................................................... 9
Creating a Page ........................................................................................ 14
Promoting Your Page .............................................................................. 16
The Power of Facebook Groups .............................................................. 19
Facebook Events ...................................................................................... 21
Direct Advertising on Facebook ............................................................. 23
Advertising ROI – Test, Measure, Optimize .......................................... 27
Conclusion ............................................................................................... 28
Recommended Resources.……………………………………………. 29