The 10-2-4 Ranch is a western musical variety show, in 15 minute episodes, used to promote Dr. Pepper soda. The syndicated radio program aired during the World War II years in the 40s. Later titled 10-2-4 Time, it was broadcast primarily in the South and other areas where Dr Pepper was distributed. The show featured the Sons of the Pioneers, Martha Meers, Bob Nolan, and Dick Foran.