Robert Rodale Robert David "Bob" Rodale (surname accented on second syllable) (1930 – September 20, 1990) was an American adherent of organic farming and gardening and a publisher focused on health and wellness lifestyle magazines and books. Rodale was born in New York City in 1930 to Jerome Irving (J.I.) Rodale and Anna Andrews Rodale. The family moved to Emmaus, Pennsylvania shortly after Robert's birth when J.I. and his brother Joseph established an electrical manufacturing company there. He had two sisters, Nina and Ruth. Robert learned the basics of farming and gardening while growing up on the family farm in Emmaus. He attended Lehigh University in Bethlehem, Pennsylvania from 1947–1951; studying English and journalism. Robert Rodale met his wife, Ardath Harter Rodale, at a square dance party held at her family home. His father "suggested" her as a wife for Robert after dancing with her himself. Robert and Ardath married in June 1951 after a short courtship. The couple had five children, several of whom are involved in the family-run Rodale Press and Rodale Institute. Robert Rodale had competed in the Olympics in rifle shooting and was inducted into the United States Bicycling Hall of Fame in 1991. Robert joined his father at the Rodale Press in 1951 as an editor. His first assignment was to read the galley proofs for The Organic Farmer, a precursor to Organic Gardening and New Farm magazines. He worked alongside his father as president of Rodale Press until his father's untimely death in 1971. He continued his work with the family publishing firm and non-profit agricultural research organization. That work included editing the high-circulation Prevention. He was the chairman of the Board and Chief Executive Officer of Rodale Press at the time of his death by car accident in Russia in 1990. On September 20, 1990, Robert Rodale was killed in an auto accident in Moscow, while in the Soviet Union to establish a Russian-language edition of The New Farmer, one of several publications of Rodale Press devoted to an approach in farming that reduces reliance on chemicals. Paperback Pages 64 Publisher: RODALE PRESS, EMMAUS, PA (1975) Product Dimensions: 7.7 x 4.8 x 0.4 inches Shipping Weight: 13 ounces Paperwork has normal age discoloration.

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