336 Pages, Paperback.
1,001 Ideas, Tips, Rule Breakers, and Brainstorms for Improving Profits Fast
Rene Gnam's Direct Mail Workshop provides what no one before Gnam has ever provided: a single source compendium of effective direct mail techniques. This book serves as a giant checklist of combined knowledge and experience gained from in-the-mail results of mailings by the billions over time.
People use reference books in different ways. Some hope to gain value by osmosis: that doesn't work. Others check their work against that definitive reference book for their endeavor: that does work. And this manual is strongly recommended for extracting golden nuggets from Rene Gnam's Direct Mail Workshop, adding them to your own and producing gems set in 14-karat gold.
-From the Forward
"Every chapter promises to make your direct mail more effective. I know I will continue to profit from this book; I'm sure you will too!"
-Bob Stone, Chairman, Stone & Adler, Inc.
