1. Niche Awareness 1.1 Evergreen Niches Evergreen Niches break down into three broad markets: • Health • Wealth Creation • Lifestyle Each of these markets has existed for far longer than the internet has. In fact, these markets have existed since the beginning of marketing itself. For example, in the health market, people are always looking to improve their health or their fitness and there's always a marketplace out there that wants that information. In the same way, people are always looking to make more money, so wealth creation is a big marketplace. Similarly, lifestyle is an area that people want to improve constantly, and so a certain number of people will always be looking for solutions within that market. As a result, these markets are a fantastic place to start if you're thinking of going into internet marketing, or even if you're already online and you want to explore a new niche. 1.2 Passionate Problem Solvers Many of the people in internet marketing are passionate problem solvers. They could be motivated by a number of reasons, but if you're solving a problem, you're helping someone. If you're helping someone, you can get paid for that. You could be motivated by profits alone, because you know that if you provide a solution to a lot of people, in a way that they can easily access it, then you can get paid. You could produce an e-book with an audio and/or video version, thus appealing to a wider number of users. If you can produce the information that way, then you're doing it better than your competitors are. If you're the best in your field, you can charge more for it. Some people may be doing it for altruistic reasons, to help people relieve pain for example. If you've suffered from back pain in the past and found a solution, then you know that market because you were it! You can create a product that gives that solution in order to help people. A very good way of finding problems to solve is to go to the market itself. Go to forums and places like Yahoo Answers to find out what problems people are facing, or go and survey people in the marketplace. You may find surprising answers that you didn't expect, as the market tells you its problems. This is powerful because the market is basically telling you what product it wants. All you have to do is give it to them. 1.3 Research Research within your chosen niche is vital. It's important because it tells you what the market is thinking and what it wants. You need to follow the First Rule of Elopement: 'If you're going to elope, you need to make sure your ladder is against the right window.' Now although this is a joke of sorts, it also holds a fundamental truth about marketing. 'If you don't know what market or niche you're propping your ladder against, what's the point of climbing it?' By going to the market and discovering what problems they face, what solutions they've tried, what's worked, what hasn't worked, you'll know exactly what people want and be able to provide it in a targeted way. If you already have a list, ask them what they want to learn about. There are multiple ways to qualify a niche or market: Use the Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to see how many people are searching for a specific word or phrase. If there are 10,000 searches per month but not much competition from advertisers, you may have found a micro-niche that's ready to be tapped. You could then check on Clickbank.com or Pay.com to see if someone's already created a product about it. 1.4 Constantly Looking It's important as a marketer to be constantly searching for new niches and markets that you can enter, partly in order to increase the number of income streams you have. There are many different places you can gain inspiration for new products. Of course, if you have found a market where one product has worked, then produce more products for that market until you have maybe 5 or 6 all making money in that niche. Try going to your local store, head to the magazine section and see what new niche magazines have been published. If there's a magazine for it, then it must have enough potential buyers otherwise the publishers wouldn't go to all that trouble and expense. Also, try http://www.Magazines.com to get an idea of the new releases in the magazine world. You can find inspiration with the Google Adwords Keyword Tool as well. You can also improve your service to your existing customers, by providing another product as an upsell to the initial sale. Just look at the way www.Amazon.com sells you other things, based on what you've added to your basket. They make more money by providing more value. Keep in touch with your buyers and find out what more they want. It's much easier to sell to someone who has already bought from you as they already trust you and know you. 1.5 Drilling Down Drilling down into a niche simply means finding narrower, specific fields of interest. For example, in the lifestyle market, there is the beauty market and the make-up niche. Within the make-up niche, you could just create products about eye make-up, either by interviewing experts or by using skills you already have. You could master that niche because you're being very specific. People love experts and so that specificity will pay off. It's also a good idea to think laterally within the niche and think about what other products/services people might want. As mentioned earlier, if people have already bought from you, improve that product and re-release it or create an up-sell of another product to complement the first. Finally, make sure that you take note of what works in other similar niches and then copy that system for your own product. Grab Your Copy For Only . . . $4.95 I know you will get something from this well written eBook! Remember: Knowledge is power - And Great Knowledge is Powerful. When reading an eBook can MOVE you - Isn’t that feeling worth the price of the wonderful read? ENJOY! APPLY! SHARE!

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