The concept of the Profit Funnel provides a common sense approach to selling. You start at this point and continue to build on that success. But don’t get the idea that you take one company through the funnel and you are done with them. Over and over again, you can use the Profit Funnel to create new contacts within an existing client, perhaps at different locations or different departments. You may even be at several points simultaneously with one single contact, as you identify more and more opportunities within the realm of his authority. By keeping the model of the Profit Funnel in mind, you will never find yourself in the rut of going only after the lowest hanging fruit on the tree. You will scoop up that fruit of course. But you will also continue to reach upward as you progress from one level to the next, maximizing the time and assets of your customer, making a profit for your company, and getting an ever nicer commission for yourself. In the end, you are in complete control of developing your persona ideal profit strategy. No matter what your product or service offerings, chances are they fit the mode of the Profit Funnel. Incorporate the concept into your profit strategy and use the Funnel as a way to measure your current level of success. You will find it an excellent tool for helping you to stay on track as you reach for your goals.
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