Brett McFall’s Power Coaching Session #1 - Elizabeth Moss Hi Elizabeth - how are you enjoying the course? Really good. Getting some good value from it? Yeah, well, it’s actually quite interesting. We had received a sales letter and we bought your "The Inside Secrets of Advertising" course, on its own, and then I went to a sales seminar and through various contacts ended up doing a Business Mastery course through National Investment Institute. Yes, good. And they gave us another one! But that’s all right. Yeah. So no, it’s all really, really - we’re certainly -things are changing for the business and we’ve been able to implement lots of - well, as many of the things as we possibly can and this is like the first chance that we’ve had to - like, we’ve worked on our Mission Statement and Product Guarantees and all that stuff and now we want to send this mail ad out and that’s just like a cover letter. Good So we want to, hopefully, get the best one, to get it all fixed up and going well. I want to get stuck into talking about this actual marketing tool you’ve sent me. It is a letter - is that what you’re calling it? A cover letter, and it’s going with something else, is it? Yeah. It will go with a brochure. A brochure? And what will the brochure tell them? Just what products you have? Yeah, it’s just one particular product that we’re trying to target. Yep. What is that product? It’s called a Germozone - it’s an ozone generator. It cleans the air automatically, doesn’t it? Yes it does. Yes. Good. OK. I perhaps want to just sort of move your brain a little bit out of the box here for a second and just perhaps change your strategy a little bit, and there’s good reason for that. I’ll start here first. Basically your whole strategy - I want to talk about that. If it’s going to be a cover letter then it should actually read like a letter - as if you were actually writing this letter to a friend. You know, "Dear John" - or if you don’t have their name then "Dear Friend"? OK? And no letterhead at the top. You can put your business name down the bottom if you want - I mean I’m just talking about actually doing this in your computer program, where you actually, down the bottom, type your business name and a phone number if you want to. But don’t put it on letterhead? No. I’m saying, make it a letter. Make it a letter. And if that’s too hard for you then put it on a letterhead, go with that anyway, because what I am about to tell you will help you out regardless. But I want to give you an overall strategy here: we like reading letters from friends, but we don’t like reading ads. Yep. Sure. And you’ve got to put yourself in your customer’s shoes. When they receive this they’re going, "Who are these guys? E-hygiene. Never heard of ya. OK, what’ve you got? What’ve you got?" You know. And they make a decision like that. "Who are these guys? What are they doing?" And if you have a nice, inviting letter you get past that whole approach. They think, "OK. Dear John. OK. Blah, blah, blah." And it’s a whole different feel. So that the overall feeling I want to give you, I’m going to tell you how to do that in just a second. But with something like this, with your offer - I’m unclear as to what it is. What exactly are you offering? This "Free 14 day trial" of what? The Germozone. So they can actually have the product in their place for 14 days - and then down the bottom there’s a free survey and report valued at $195.00. What’s that? Well basically what we’ll do is survey their premises, like all their washroom areas - because we’re aiming it at 2 specific industries: one is like leisure centers, swimming pools, gyms and places like that, and the other one is hotels and motels. First of all I’m doing the leisure center one and what we’ll do is, we’ll go out and survey all their toilets and all their various rooms and... And tell them where they need it. That’s right. And then I’ll give them a full presentation with brochures. It’s all bound up in a nice booklet like a report showing what they’ve got - sometimes they have something existing that may or may not be doing a good job. If it’s doing a good job then I’ll put that in the report. Grab Your Copy For Only . . . $2.94 I know you will get something from this well written eBook! Remember: Knowledge is power - And Great Knowledge is Powerful. When reading an eBook can MOVE you - Isn’t that feeling worth the price of the wonderful read? ENJOY! APPLY! SHARE! THIS EBOOK IS NOT CHEAP - I JUST PRICE IT SO MORE PEOPLE CAN ENJOY WHAT IT SAYS. EVERYONE IS SELLING THEIR EBOOKS TOO HIGH, LEAVING GOOD PEOPLE LIKE YOURSELF OUT IN THE COLD. COME BACK IN AND ENJOY A GOOD READ BY THE FIRE I'VE PRICED THIS EBOOK VERY REASONABLY SO ANY FAMILY CAN AFFORD IT. FEEL FREE TO ENJOY THIS TITLE AND LOOK AT ALL 1,500 EBOOKS I HAVE AVAILABLE AT: WWW.VILLAGESHOPPER.TRIPLECLICKS.COM THANK YOU - HAVE FUN - DON THORN

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