Why the gold is found in publishing your own online Ezine. The general purpose of publishing an E-zine is to collect a list of email addresses and names of people generally interested in the product or service niche to which you market. Inside this crash course guide, you will quickly discover: * The single most important asset you need to jump start your E-zine Publishing business! No complicated technical or programming knowledge required. * How to get your E-zine content chalked out quickly * 8 lead-sucking strategies you can tap into to bring in droves and droves of subscribers into your E-zine! * The places on the web you can convert into lead-sucking gateways for maximum exposure and opt-in! * How to deal with nasty and unwanted subscribers! (Hint: this is something you don't find written in many books on the same subject - but it'll be responsible for saving you energy and time when it comes to dealing with bad company!) And much more...