“Boost Your Sales With These Advanced Pricing Strategies” Contents Introduction Overview of Pricing Pricing Strategies: Getting Started The Bigger Picture Pricing with Regard to Competition Rule 1: Premium Products Sell at Premium Prices Rule 2: Wowing through Price Is a Bad Move Don’t Be Afraid Times Are Changing Increase Sales by Presenting Choices Rewards for Customers Equals More Cash for You Trials and Lead Generation Banning the Word Cheap Value Added Summary Overview of Added Value Adding Value Explained Cut-Off Dates Limited Numbers Done Right Standard Testimonials Testimonials - But Better The Ultimate Testimonial The Standard Bonus Bonuses - But Smarter Bonuses Done Right A Little Something Extra Summary