Marketing has always been an exciting profession. There is the challenge of coming up with new and creative ways to catch the attention of the public, hold that attention long enough to build up enthusiasm for a product line, and then motivate consumers to take that final step and purchase the good or service. There is a lot of time and effort that goes into developing a solid marketing plan, and then even more resources required to actually get the plan rolling and producing results. Like most professions, marketing follows some basic guidelines, based on what has worked in the past. Unlike some professions, marketing is a fluid type of career. As technologies change and the tastes of a fickle public shift, there is an ever increasing need to be alert to new and exciting ways to get the point across to people who are looking for just what you have to sell them. Over the last couple of decades, the concept of Internet marketing as taken on a new prominence in the scheme of promoting goods and services. Originally seen as more or less an adjunct to traditional marketing methods, Internet marketing is now perceived as a legitimate and powerful form of marketing all its own. In many ways, Internet marketing has taken the old rules and rewritten them for a new age. One great thing about Internet marketing is that you do not have to study the concepts of marketing for a number of years or obtain a degree in the subject before being ready to step out and begin a marketing career. In fact, it is possible to learn the basics in your home and during your spare hours. Here are some things you should known about Internet marketing, what you need in order to get started, and some tips on how to find the right types of places in the cyber-world to look for important clues as to what you can effectively market.