Start-up essentials for dreamers and doers--the 100 best opportunities for building a business from the ground up.

The nine-to-five grind is not for everyone. Now more than ever, young entrepreneurs dream of becoming their own boss. And this is the book that will show them how to do it.

Leah and Elina Furman, authors of successful guide The Everything After College Book, outline the essentials for starting a business--from low-cost options to high-end, think-big concepts; a wide variety of potential businesses, from dating services to bowling alleys, to bigger concept-driven markets. They've included a detailed plan for funding any endeavor, and a thought-provoking list of the 100 best opportunities in business today.

So whether today's wannabe entrepreneur has a great idea but no cash, or vice-versa, Generation, Inc. will help them choose the kind of business pursuit that is right for them, with special tips on:

* raising capital
* finding business ideas
* formulating a solid plan
* becoming a people person
* getting the word out
* avoiding the pitfalls of self-employment
* and much more