Table of Contents Understanding SEO...................................................................................4 Google and Your Search Listings .................................................................6 The SEO Fundamentals..............................................................................6 What is ON-Page SEO?................................................................................7 Adwords Campaigns Are Costly for the Uninitiated...........................................7 SEO Does It Best.......................................................................................8 The 4 Components of Kick-Ass SEO................................................................9 1. Proper Keyword Research......................................................................10 2. Outwit Your Competition with On-Page SEO ...............................................11 3. Link Building/Backlinks..........................................................................14 Tracking and Testing................................................................................14 Don't Forget Humans While Feeding the Search Engines ...................................15 Sneaky Tip to Get Indented Listings.............................................................16 The Sneaky Search Key to Determine Possible Listings.....................................17 How to Overcome Your Fear Factor – DIY .....................................................19 Potential Show Stoppers...........................................................................20 Avoiding SEO Sharks.................................................................................21 A Note on Social Media Marketing...............................................................23 Social Media Success Stories......................................................................24 It's A Matter Of Attitude and Skill! ..............................................................25 Extra Bonus SEO Pointers ..........................................................................26 Bonus: On-Page SEO In 10 Simple Steps (See details in the following pictures)

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