Introduction Good old affiliate promotion, the lifeblood of many businesses: underestimated or ignored by many more. In this manual, I want to take you on a journey through the inner workings of a well-oiled affiliate program. We’ll talk about everything from the importance of running such a system, through to getting affiliates promoting when you want them to, and some stats for you to have a look at that will squash any doubt that this is one of the most profitable aspects of online business, and I’ll make sure to get at least one interactive quiz in there to make things a more interesting read, and to test your knowledge. Even if you don’t have an affiliate program set up for your own business yet, give it a shot. Skim over it at least. It’s not hard to understand or set up once you have the facts, not to mention the mighty profit potential it puts at your disposal. So, grab your own copy now with a cup of your favorite drink, sink into your most comfortable chair, and let’s get started. Contents Introduction Overview of Affiliate Management Affiliate Program Management Setting the Scene Why Don’t You Set It Up? I Asked Them What Makes You Any Different? Dashing the Affiliate Promotion Doubts Not an Overnight Task – But It’s Fast Your First Questions Should Be… Analyzing Your Offer Objectively A Short Quiz. Are You A Good Analyzer? It’s All About Adding Value The Special Rules A Brief Look at Innovation Summary Overview of Affiliate Management – Part 2 Affiliate Program Management - Part 2 Big Mistake Number One – Recycling Big Mistake Number Two – Dead Ends Sell It Like a Product Don’t Hide It Get Them Promoting When You Want Them To Educate Those That Don’t Have a Clue Persuade to Promote Test It Out – You’ll Be Surprised Quick Start Bonuses Explained Communication – The Key to Profits Crafting Your Welcome & Congrats Mails Don’t Miss Out – Treat Your Affiliates Well A Final Word Summary