Google Analytics, Bing Webmaster Tools and Google Webmaster Tools Setup and Installation
This service will bring the 3 power tools of the web to you. We will install Google Analytics, Bing Webmaster Tools and Google Webmaster Tools on one website of your choice. We'll also give you an overview of each tool. The overview will be limited to 1-hour of time. Any additional support will be optional.
What is Google Analytics?
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
What is Bing Webmaster Tools?
Bing Webmaster Tools is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler. The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.
What is Google Webmaster Tools?
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let the webmasters:
-- Submit and check a sitemap
-- Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
-- Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
-- List internal and external pages that link to the site
-- Get a list of broken links for the site
-- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
-- View statistics about how Google indexes the site, and if it found any errors while doing it
-- Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
-- Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter)
If you have a website you need these tools. They will assist you in understanding what customers are doing on your website, areas that are good and areas to improve on.
