Table of Contents Chapter 1 – Why Facebook?  Facebook Is Viral  Tapping Into The Global Market  Reaching Their Target Audience Directly  Finding More Information About Their Target Audience  Driving Traffic To Their Website Chapter 2 – The Fan Page Craze  Everyone Has A Fan Page!  The Power Of “Like”  How To Create An Irresistible Fan page  What To Publish On Your Facebook Fan page Chapter 3 – Facebook Advertising  How To Setup Facebook Ads  Target Your Advertisement  Create Facebook Compliant Ads  Tracking The Progress Of Your Facebook Ad Campaign  When Is The Best Time To Post Ads On Facebook?  Setting the Maximum Bid  CPC vs. CPM: Which is Better? Chapter 4 – Go Further With Facebook Connect  Add The “Like” Button To Your Site  Ensure That The “Like” Button Also Enables Comments  Higher CTR For “Like” Button With Photos  Put The “Like” Button At The Right Location  Adding Activity Feed To Your Site  Allowing Members To Log In To Your Site With Facebook Chapter 5 – Other Facebook Marketing Strategies  Create Facebook Groups  Hosting Facebook Events  Facebook Marketplace  Facebook Apps  Facebook Contest

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