Table of Contents
Introduction .......................................................................................................... 6
The Mindset of a Successful Internet Marketer ....................................................7
Honest and sincere .............................................................................................7
Willing to experiment ........................................................................................ 8
Reflects and learn from mistakes ...................................................................... 9
Seeks excellence in all that needs to be done .................................................. 9
Sets competitive standards to meet ................................................................ 10
Understands the needs of the customer ......................................................... 10
Reaches out and ‘touches’ customers .............................................................. 11
Transparent about everything........................................................................... 11
Builds a network of partners ............................................................................ 12
Emotionally balanced about the business........................................................ 13
Uses money productively and efficiently ......................................................... 13
Willing to innovate and create ......................................................................... 14
‘Hungry’ for more and more knowledge.......................................................... 15
The Obstacles That Successful Internet Marketers Need to Overcome ............ 16
Fear of failure .................................................................................................... 16
Information overload ....................................................................................... 17
Overemphasis on sales ..................................................................................... 17
Inability to build a lead list ................................................................................ 18
Inability to utilize a list ...................................................................................... 18
Inability to follow up on a sale.......................................................................... 19
Failure to create a system................................................................................. 19
Lack of depth in marketing .............................................................................. 20
Lack of breadth in marketing ........................................................................... 21
Lack of a ‘raison d’etre’ .................................................................................... 21
A Sample System for Successful Internet Marketing .......................................... 23
Step 1: Define the Product ................................................................................ 23
Step 2: Define the Demographic ......................................................................24
Step 3: Define the Methods ............................................................................. 26
Step 4: Review the Methods ........................................................................... 29
Tips to Help Get You Started ............................................................................... 31
Resell rights are good products to start with .................................................. 31
Create a simple landing page that catches the eye of your customers ........... 31
Always provide incentives for those who opt-in to mailing lists ..................... 32
Seed your landing page and website with keywords ...................................... 32
Never forget your call to action ....................................................................... 33
Conclusion ............................................................................................................ 33
