Converting visitors into customers is easy if you keep one key fact in mind: people are creatures of habit. If you pay close attention to when people are triggered to open their wallets, then you can use the same dynamics to develop a strategy to have it work for your sales efforts. Understanding triggers that produce sales is one effective way to develop strategies that can work over a large cross-section of people.
The biggest resistance people tend to have when closing a sale is just the simple act of saying “yes.†Once that obstacle is circumvented it becomes much easier to make the sales larger out of pure inertia. Once people are already walking in a specific direction it takes more effort and attention to change directions than it does to just keep going the way you're already headed.
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