It's very difficult to overstate the importance of Internet marketing.
With the advent of powerful and effective tools (like WordPress) that make it easy
for anyone in the world to put up a website, it is now more important than ever to
carve out a niche for yourself.
The online world requires its own unique set of marketing skills and techniques that,
while based loosely on the principles of traditional marketing, require a broader
range of knowledge, specialist skills, and plenty of finesse. It's as much art as it is
science and is heaps of fun to learn.
Having solid Internet marketing knowledge and skills will enable you to outcompete
hundreds of millions of other websites, and potentially enjoy fantastic rewards. This
book seeks to give you the real world marketing knowledge and practice that you
will need to succeed online.
