Excerpt: Terry: Hi! You’re listening to Terry Telford from thebusinessprofessional.com, and today we’re very fortunate to have Mike Filsaime with us. Mike’s been online basically since 2002, and he really knows how to build and run a profitable online business. Today, Mike’s going to take us on a step-by-step tour of the business building basics, starting off with the development stage and the concept of how you come up with an idea to go ahead with, right up to the marketing side of things. Before we begin though, I’d like to say thanks very much for taking the time to be with us today, Mike. Mike: Terry, it’s a pleasure to be here. Thank you very much. Terry: Thank you. Maybe we can start off, Mike, and you can tell us a little bit about your background and how you ended up getting where you are today. Mike: Okay sure. What happened was, back in 2002, I was the sales manager for a Toyota dealership – we were a large volume Toyota dealership – and I was doing a lot of training for the organization. At that time, I was doing some surfing on the Internet trying to find some free resources that I could put together, print out, and make a manual for the training classes that we were going to be holding for the students. I was working on this for about three weeks, and everyday, with all the spam you get, whether it’s “You won the lottery,” or porn, or the secrets to wealth, or whatever, I just kept seeing the same thing come to my inbox at MSN. It kept saying “The secrets to online profits” and I’d delete it and the next day it’d be there again and I’d delete it and the next day it’d be there again and I’d delete it. One day I looked at it, and there was a little image in there of a guy with his hands in the air. I still remember it today because I copied the image and used it when I tried to get online. I clicked on it, and it went to a sales page, and it turns out it was Frank Kern’s, “Instant Internet Empire” which was very successful back then, but then it had a little problem, we won’t go there. But, just to let you know the effect that it has on a non-Internet marketer when we see a sales letter like that, I actually printed it.

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