How to Use Facebook for Nonprofits : Facebook is the world's most popular social network, for both organizations and individuals. With over one billion users, your donors and fundraisers are likely already using the platform -- and you should be too! In fact, constituents are 51% more likely to support an organization after 'liking' them on Facebook. If you want to get started with Facebook, or simply brush up on your Facebook marketing skills, read our introductory guide to start preparing yourself for supporter acquisition. After reading this book on Facebook, you'll be able to: * Create a personal profile and/or Nonprofit Facebook page * Build an online community around your organization * Promote content such as blog articles, photos, and videos * Generate new donors, volunteers, and activists through Facebook * Measure your Facebook marketing success
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