This book outlines a battle-tested plan of attack. This is the book you want in order to turn each of your
social channels into lead-generating machines. So, if that sounds more like the path you want (and need)
for your business, pull up a chair and prepare to get results.
There are some things you should know right away. This path may not be easy and it may not come cheap, but if you implement the plan correctly, it will generate leads that will ultimately turn into revenue. And that is the paramount goal, right?
We know that using social media to brand your business is not exactly a groundbreaking revelation. Been there, done that? Probably. This book helps you understand the profound shift that has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By utilizing all that social media has to offer, from Facebook and Twitter to LinkedIn and Slideshare, we at Marketo know from experience that you can transform your social presence from blah to wow.
