The new frontier for marketing is no longer traditional media of print and television, more and more people are moving online in attempts to the next new thing online. Unlike traditional marketing the barrier to entry online are very small, start-ups often take this route as it is much more cost-effective and really the new in thing. There are many different strategies that you can follow for a successful marketing campaign depending on your niche, budget, and time frame but there are some universal truths that you need to follow.
Table of Contents:
Introduction
Mistake #1: Excessive Humility
Mistake #2: Having no vision and mission
Mistake #3: The Pay Wall
Mistake #4: Not understanding SEO
Mistake #5: Not blogging about your business
Mistake #6: Lacking the personal touch
Mistake #7: Not being social enough
Mistake #8: Not cross promoting with other sites
Mistake #9: Not creating customer advocates
Mistake #10: Not paying enough attention to the “Newbies”
Mistake #11: Ignoring the real world
Mistake #12: Not creating an affiliate network
Mistake #13: Not making the right friends in the right places
Mistake #14: Not spreading your opinion enough
Mistake #15: Not hanging out in the message boards
Mistake #16: Having no referral program
Mistake #17: Not using YouTube
Mistake #18: Not going on sale
Mistake #20: Not getting enough publicity
2014 trends
It’s just the beginning
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