"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
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Word of Mouse: The Marketing Power of Collaborative Filtering (25)

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Word of Mouse: The Marketing Power of Collaborative Filtering

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Description

"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

Reviews

Bridgett B. — over 4 years ago
Bridgett B. recommended this item over 4 years ago
This book has a lot of information about marketing . It truely is interesting. Than you
James A. — over 5 years ago
James A. recommended this item over 5 years ago
This book got to me very fast as it should have.
Wayne C. — over 7 years ago
Wayne C. recommended this item over 7 years ago
Very good book - opens you eyes to what you can do with your compputer and proper advertising
Marvell H. — over 8 years ago
Marvell H. recommended this item over 8 years ago
47 out of 48 people found this review helpful.
Very prompt on delivery
Elizabeth E. — over 10 years ago
Elizabeth E. recommended this item over 10 years ago
70 out of 73 people found this review helpful.
I don't believe I ever received the product
Manohar L. — over 10 years ago
Manohar L. recommended this item over 10 years ago
73 out of 75 people found this review helpful.
Book is Good, But who uses cassette player now a days? Do not send the cassette. Reduce the price of Book send it in pdf form
Gliceria P. — over 10 years ago
Gliceria P. recommended this item over 10 years ago
75 out of 76 people found this review helpful.
Prompt delivery! A great read with lots of new knowledge.
Bruce H. — over 10 years ago
Bruce H. recommended this item over 10 years ago
81 out of 82 people found this review helpful.
good
Doyle L. — over 10 years ago
Doyle L. recommended this item over 10 years ago
89 out of 91 people found this review helpful.
Thank you for this knowledgeable product.

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