"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
4.27 22
7.49 USD InStock
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Word of Mouse: The Marketing Power of Collaborative Filtering (22)

(22)

Word of Mouse: The Marketing Power of Collaborative Filtering

$7.49

You save 37% off the regular price of $11.99

Description

"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

Reviews

Wayne C. — about 1 year ago
Wayne C. recommended this item about 1 year ago
Very good book - opens you eyes to what you can do with your compputer and proper advertising
Nancy R. — over 2 years ago
Nancy R. recommended this item over 2 years ago
21 out of 22 people found this review helpful.
I am still reading it but so far so good
Marvell H. — over 2 years ago
Marvell H. recommended this item over 2 years ago
47 out of 48 people found this review helpful.
Very prompt on delivery
Fernando M. — over 3 years ago
Fernando M. recommended this item over 3 years ago
68 out of 72 people found this review helpful.
Muy buen libro- PAlabra de Mouse de Marketig fitrado colaborativo
Elizabeth E. — over 4 years ago
Elizabeth E. recommended this item over 4 years ago
70 out of 73 people found this review helpful.
I don't believe I ever received the product
Manohar L. — over 4 years ago
Manohar L. recommended this item over 4 years ago
73 out of 75 people found this review helpful.
Book is Good, But who uses cassette player now a days? Do not send the cassette. Reduce the price of Book send it in pdf form
Gliceria P. — over 4 years ago
Gliceria P. recommended this item over 4 years ago
75 out of 76 people found this review helpful.
Prompt delivery! A great read with lots of new knowledge.
Bruce H. — over 4 years ago
Bruce H. recommended this item over 4 years ago
81 out of 82 people found this review helpful.
good
Idriss A D. — over 4 years ago
Idriss A D. recommended this item over 4 years ago
91 people found this review helpful.
Yes, the word of mouth is a good way to approach and look at Marketing
Doyle L. — over 4 years ago
Doyle L. recommended this item over 4 years ago
89 out of 91 people found this review helpful.
Thank you for this knowledgeable product.

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