This book opens a doorway to a practical new way of understanding how your mind works. More important, this book teaches specific simple principles that you can use to "run your own brain." It teaches you how to change your own experience when you're not pleased with it, and to further enhance your enjoyment when your life is going well.
Many of us have the ability to take known principles and make useful adaptations of those principles, or make a small
innovation now and then. Richard Bandler's special genius is his unparalleled ability to repeatedly delineate new principles, and to make them available to the rest of us. His sense of humor may sometimes sound caustic and arrogant, particularly when it is directed toward the professions of psychology and psychiatry (although other "experts" get their share!). This is at least partly understandable when you realize that although the NLP 10-minute phobia/trauma cure was first published over six years ago, most psychologists continue to believe that it takes months or years of
talking and drugs (and several thousand dollars) to cure a phobia. We know well the frustration of being told, "It can't be done," when we have demonstrated it hundreds of times, and taught many others to do it consistently.
