TABLE OF CONTENTS
Intro
4
Web Basics
5
Step 1 - Web Hosting
5
Step 2 - Domain
8
Step 3 - Web Platform
10
Blogging
12
Step 4 - Why Blog?
12
Step 5 - Blogging Best Practices
15
Social Media
18
Step 6 - Setting Up Twitter
18
Step 7 - Using Twitter Properly
21
Step 8 - Facebook Profile & Fan Page
26
Step 9 - Facebook Places
30
Local SEO
32
Step 10 - What & Why
32
Step 11 - Keyword Research (Localized)
34
Step 12 - SEO Basics
36
Step 13 - Setting up Google Places
42
Step 14 - Google Places Best Practices
44
Mobile Marketing
46
Step 15 - The Power of Mobile
46
Step 16 - Making Your Site Mobile Friendly
49
Step 17 - Mobile Marketing Options
52
Lead Capture
55
Step 18 - Lead Capture in a Nutshell
55
Step 19 - Lead Capture Best Practices
57
Media Buys
61
Google and Facebook Ads
61
Step 21 - Cross Promotion
65
Conclusion
67
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