Ad swapping is exactly what it says; it is the swapping of adverts with other
publishers. So you advertise in their newsletter and they advertise in yours.
You advertise on their web site, they advertise on yours. Some people even swap ads in eBooks.
Ad Swapping – What Is It?
Ad swapping is exactly what it says on the tin, it is the swapping of adverts
with other publishers. So you advertise in their newsletter and they
advertise in yours. You advertise on their web site, they advertise on yours.
Some people even swap ads in ebooks, although ads on newsletters are by
far the most popular.
Why swap ads? Well first, it is a very cheap and effective way of advertising
to a completely new set of potential customers. It you manage to advertise
on a large network of new readers, and then you have the potential to grow
your own mailing list and thus advertise to them again in the future. As a
secondary benefit, you have some new content for your own site.
Ad swaps are a great idea but there are a few cons to ad swapping. You
need to choose your advertising medium and potential market very
carefully. We will show you how to do this later in this eBook. In addition,
you need to be sure that you are not going to be advertising a potential
customer to your own customers.
Overall, ad swapping is a great, free way to
build your list and find new potential
customers. This very simple concept is a great
advertising method!
Ad Swapping And Traffic Generation
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