- A -
Above The Fold - Above the fold refers to banner advertisements which are displayed
at the top of a web page. In general terms, "above the fold" means someone or
something that goes above and beyond; in Internet marketing terms it means the
advertisement is above the entire page, or is the first thing people see when reaching
the page.
Acquisition Cost - The price it costs a business to gain a new customer, client, or
supplier. The acquisition cost is the average cost per new customer for a business.
Ad Copy - Writing that is specifically done for advertisements. The ad copy is often
another term for actual text within an ad. The better the ad copy, the more chances it
will bring in sales.
Ad Rotation - When a web page shows a different ad at the top of the page each time it
is viewed by a new person, or when the web page is refreshed.
Ad Tracking - A method used to check how many hits or clicks an ad
TO Z
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