Introduction Marketing online can be a very tricky business. With so many different types of advertisements, schemes, and mailing lists out there, the savvy consumer is getting much more keen to how companies collect their information or attempt to make a sale. Electronic commerce has really become the heart and soul of small businesses, venture capitalists and anyone who wants to pursue the dream of making their own money. With this new age of Internet sales and marketing comes a lot of new possibilities. One of these possibilities includes a technique many online marketers use known as a squeeze page. Another term for a squeeze page is a "lead capture page", since the purpose of the page is to capture and collect leads in order to generate sales. There is a distinct difference between a direct sales page and a squeeze page. A sales page simply has a business' products and pricing on it, as well as some information about the pricing. The difference is in the contact information. No one enters in any kind of contact information unless a sale has been made. Sales pages alone can lose hundreds if not thousands of potential customers who might return later to make a purchase, simply because their information is not captured. What often happens is the person visiting the page moves on to another website, make their purchase, and totally forgets about the original sales page. With a squeeze page, the conversion rate or ability to capture peoples' information increases by 60-80%. This is because the true purpose of this type of page is NOT necessarily to sell people something, but instead to gather their information for future marketing. As an online business owner, if you fail to capture visitor information, you've basically failed to get money that could come to you at a later date. When people visit a site and enter their email address, they are opting in for your emails to come directly to their inbox. This is monumentally important, since it allows you the opportunity for an open forum of sorts. Since it is technically not an unsolicited email, you can then send these contacts information about your company at your leisure. It also makes for a great reminder to people who might have moved on and temporarily forgotten about what you were offering. Before a squeeze page is explained, it's important to understand the idea of direct marketing. In a nutshell, direct marketing simply means gathering consumer information in order to market to that particular consumer or group. In terms of the Internet, the online subscribers who receive newsletters, email updates, and sale notifications are the most important assets to an online business. This is because they have volunteered to accept information given to them at any time via email by signing up on the company website. In most cases, subscribers sign up for things like weekly or monthly newsletters that talk about the company and what is happening there, and notifications of online discount or special sale events in order to "lure" them back to the site to make a purchase. For the online marketers, it may not be as easy as getting people to sign up online for a newsletter. Marketers must determine how to find their target market so that they can gather up enough customer information to create a comprehensive and sizeable list. By targeting consumers who will most likely make a purchase, the marketing department can successfully turn a feigned interest in the e-commerce site into an actual purchase, and hopefully a loyal and dedicated customer. This is where the squeeze page comes in; it's designed to capture peoples' attention, get them interested in the product or service the business is selling, and then actually convince them to sign up as a contact. This strategy known as a "squeeze page" is one of the most effective forms of marketing online today. This term relates to one web page within a website that serves one purpose, and one purpose only: to capture visitor's information in order to perform follow-up marketing. The real key to squeeze pages, however, is how they are written. It is up to the website owner and designer as well as their marketing team, to come up with well-written, decisive content that will "convince" the visitor to become a subscriber to their email newsletter, get onto a mailing list, or other ways to collect their information on a voluntary basis. This form of marketing is known as "opt-in" marketing, since the customer is opting, or choosing, to join in the email list or whatever form of marketing is offered. It is important, because this method allows people to gather customer information, and then use that information to market their products or services. The theory is that if a person opts in, then they are interested in the website and what they have to offer. The squeeze page can be used for just about any type of merchant. Whether it's selling automotive services or high fashion, the purpose of the squeeze page is to gather together a solid customer base, so that sales are generated. How the squeeze page is written often determines what kind of people are interested in the particular services or products. For example, a squeeze page encouraging people to opt-in on an email list selling new popular music would be written in a more modern, hip tone than one selling stocks and bonds. Wording, grammar, intensity, and detail are all key to a successful squeeze page. Grab Your Copy For Only . . . $4.95 I know you will get something from this well written eBook! Remember: Knowledge is power - And Great Knowledge is Powerful. When reading an eBook can MOVE you - Isn’t that feeling worth the price of the wonderful read? ENJOY! APPLY! SHARE! 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