The greatest expense you're going to incur in conducting a successful business is
advertising.
You have to advertise. Your business cannot grow and flourish unless you
advertise. Advertising is the "life-blood" of any profitable business. And
regardless of where or how you advertise, it's going to cost you in some form or
another.
Every successful business is built upon, and continues to thrive, primarily, on
good advertising. The top companies in the world allocate millions of dollars
annually to their advertising budget.
of course, when starting from a garage,
basement or kitchen table, you can't quite match their advertising efforts---at
least not in the beginning. But there is a way you can approximate their
maneuvers without actually spending their kind of money. And that's through
"P.I" Advertising.
"P.I." stands for per inquiry. This kind of advertising is most generally associated
with broadcasting, where you pay only for the responses you get to your
advertising message.
It's very popular--somewhat akin to bartering--and is used
by many more advertisers than most people realize. The advantages of PI
Advertising are all in favor of the advertiser because with this kind of an
advertising arrangement, you can pay only for the results the advertising
produces.
To get in on this "free" advertising, start with a loose leaf notebook, and about
100 sheets of filler paper. Next, either visit your public library and start poring
through the Broadcast Yearbook on radio stations in the U.S., or Standard Rate
and Data Services Directory on Spot Radio. Both these publications will give you
just about all the information you could ever want about licensed stations.
Grab Your Copy For Only . . . $2.94 I know you will get something from this well written eBook!
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THANK YOU - HAVE FUN - DON THORN
